B1G Life Series Recap
Created with Chasing Greatness Productions for Big Ten Conference to recap the B1G Life Series in Selma and Montgomery, Alabama.
Project Goal- Tell story of Big Ten’s B1G Life Series, featuring over 200 student athletes recreating a portion of the historic march from Selma to Montgomery, Alabama
Challenges- Maintaining consistent coverage of rapid back to back events, ensuring level of production quality consistent with the Big Ten’s level of content excellence, quick turnaround time on edit
Solution- Create precise, rotating calendar of events to ensure at least one member of the crew was always at one event, collaborate with team to brainstorm creative filming strategies, and break the edit down into three parts, each completed by one member of the team
Personal Role- Shot B-Roll footage on Canon 5D Mark IV, co-edited final video in Final Cut Pro
Created for St Olaf College
Marketing and Communications
Both videos at over 3000 views, current high for all St Olaf TikTok videos
Project Goals- Promote local, student-owned business Tin Tea, as well as the St Olaf club Asian American Student Union
Challenges- Strategizing on-trend approach to the video, capturing event in a captivating way that interest students, alumni, and potential customers
Solution- Find upbeat, trending audio to place the video in a category with other popular content, show product and people enjoying the product
Personal Role- Captured footage of event, interviewed event hosts, edited in Premiere Pro
Project Goals- Highlight fun spring break plans from students, show prospective students the excitement of spring break, and wish current students a happy spring break
Challenges- Rapid turnaround time- due to the video’s connection to a specific timeframe, the video needed to be posted within the same day.
Solution- Devise editing plan before and during shooting in order to hit the ground running in the editing phase. Quick communication back and forth between team to get immediate approval for posting.
Personal Role- Strategized creative direction, recorded interviews, edited video in Premiere Pro
Chasing Greatness Wide Receiver Academy
Videos available for purchase at link below
Project Goals- Create a digital class experience with unique level of storytelling unlike any other class in its category
Challenges- Getting visually interesting shots without distracting from educational emphasis of the project, promoting the class on social media, driving sales
Solutions- Creating visual interest through close ups, quick editing, and emphasis on fluid movement, all of which maintained an educational aspect. Pull small clips from the full class to post daily on social media and create hype around the project.
Personal Role- Capturing B-Roll Footage, ensuring proper coverage on set, ensuring presence of all required daily props before the shoots, editing full class and social media posts, developing social media advertising plan and release strategy